Ming Zeng

Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition

Buch

The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday's image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D. The first book to examine this new competitive force, Dragons at Your… Mehr

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Produktdetails

Weitere Autoren: Williamson, Peter J.

ISBN: 978-1-4221-0208-4
EAN: 9781422102084
Produktnummer: 2570834
Verlag: Harvard Business Review Pr
Sprache: Englisch
Erscheinungsjahr: 2007
Seitenangabe: 239 S.
Masse: H24.1 cm x B16.4 cm x D2.5 cm 558 g
Gewicht: 558

Über den Autor

Ming Zeng is Professor of Strategy at Cheung Kong Graduate School of Business, China. He is currently on leave from the School and serves as president of Yahoo China. Peter J. Williamson is Professor of International Management and Asian Business at INSEAD, the international business school in France and Singapore, and the author of Winning in Asia.