Philip H. Mirvis

To the Desert and Back

The Story of One of the Most Dramatic Business Transformations on Record

Buch

Dove, Lipton, Knorr, Ben & Jerry′s, and Slim∗Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off.

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Produktdetails

Weitere Autoren: Ayas, Karen / Roth, George

ISBN: 978-0-470-62692-4
EAN: 9780470626924
Produktnummer: 5710506
Verlag: John Wiley & Sons
Sprache: Englisch
Erscheinungsjahr: 2003
Seitenangabe: 280 S.
Masse: H22.9 cm x B15.2 cm x D1.6 cm 434 g
Abbildungen: Paperback
Gewicht: 434

Über den Autor

Philip Mirvis is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. He is the author of numerous books, including The Cynical Americans and Joining Forces, both from Jossey-Bass. Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management. George Roth is a consultant, author, and research associate at MIT's Sloan School of Management.