The Management of International Advertising
A Handbook and Guide for Professionals
A guide to the social, cultural, technological, political and economic influences that affect the international advertising business and a practical handbook on specific advertising processes and practices.
CHF 112.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
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Produktdetails
- ISBN: 978-0-89930-142-6
- EAN: 9780899301426
- Produktnummer: 1764654
- Verlag: Praeger
- Sprache: Englisch
- Erscheinungsjahr: 1989
- Seitenangabe: 304 S.
- Masse: H24.0 cm x B16.1 cm x D2.0 cm 624 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 624
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