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Kevin Hogan

Covert Persuasion

Psychological Tactics and Tricks to Win the Game

Ebook (PDF Format)

Covert Persuasion: When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vot… Mehr

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Produktdetails


Weitere Autoren: Speakman, James
  • ISBN: 978-0-470-06986-8
  • EAN: 9780470069868
  • Produktnummer: 13938057
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2006
  • Seitenangabe: 240 S.
  • Plattform: PDF
  • Masse: 846 KB

Über den Autor


KEVIN HOGAN is a public speaker and corporate trainer. Several times per month, he teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. He holds a doctorate in psychology and is also the author of The Science of Influence, from Wiley. JAMES SPEAKMAN is a professional speaker, corporate trainer, and President of Speakman & Associates LLC, a company committed to sharing the power of persuasion with salespeople and others whose careers depend on their powers of persuasion.

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