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Warwick (Hrsg.) Frost

Exhibitions, Trade Fairs and Industrial Events

Ebook (PDF Format)

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innova… Mehr

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Produktdetails


Weitere Autoren: Laing, Jennifer (Hrsg.)
  • ISBN: 978-1-315-41528-4
  • EAN: 9781315415284
  • Produktnummer: 31726925
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 244 S.
  • Plattform: PDF
  • Masse: 2'997 KB
  • Abbildungen: 39 schwarz-weiße Abbildungen, 39 schwarz-weiße Fotos, 10 schwarz-weiße Tabellen

Über den Autor


Warwick Frost is an Associate Professor in the Department of Management, Sport and Tourism at La Trobe University, Melbourne, Australia. His research interests include heritage, events, nature-based attractions and the interaction between media, popular culture and tourism. Warwick is a co-editor of the Routledge Advances in Events Research series and has co-edited five books and co-authored five research books. Jennifer Laing is an Associate Professor in the Department of Management, Sport and Tourism at La Trobe University, Melbourne, Australia. Her research interests include travel narratives; the role of events in society; rural and regional regeneration through tourism and events; and health and wellness tourism. Jennifer is a co-editor of the Routledge Advances in Events Research series and was recognised in 2017 as an Emerging Scholar of Distinction by the International Academy for the Study of Tourism.

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