Karl Moore

Marketing: The Basics

Ebook (PDF Format)

'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long TailIncludes an international range of topica… Mehr

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Produktdetails

Weitere Autoren: Pareek, Niketh

ISBN: 978-1-135-22591-9
EAN: 9781135225919
Produktnummer: 18425471
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2009
Seitenangabe: 256 S.
Plattform: PDF
Masse: 2'882 KB
Auflage: 2. Auflage

Über den Autor

Karl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the 'world's greatest business thinkers' in Business Strategy Review (Winter, 2005). Niketh Pareek is a journalist and management consultant specializing in online business strategy and digital marketing. His articles and commentary have appeared in several national and local Canadian newspapers, including The Globe and Mail, The National Post, The Hill Times, and The Montreal Gazette.