Marketing 4.0
Moving from Traditional to Digital
Praise for MARKETING 4.0The technology world moves so quickly today that each change accelerates the next. It's critical in such an environment to have a baseline and point of reference to help marketers find their way forward. Marketing 4.0 puts a new scholarship stake in the ground and will be the starting point and an invaluable resource for everyone trying to invent and understand the digital and mobile future. - Howard Tullman, CEO, Chicagoland Entrepreneurial Center/1871The Internet and IT radically change marketing. This book is the eye-opener for marketing in the new era. - Hermann Simon, Founder and Chairman, Simon-Kucher & Partn…
Mehr
CHF 33.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
L024:
Lieferbar in 24 Stunden
Produktdetails
Weitere Autoren: Kartajaya, Hermawan / Setiawan, Iwan
- ISBN: 978-1-119-34120-8
- EAN: 9781119341208
- Produktnummer: 20360460
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 208 S.
- Masse: H23.7 cm x B16.1 cm x D1.7 cm 376 g
- Gewicht: 376
Über den Autor
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.HERMAWAN KARTAJAYA is the founder of MarkPlus, Inc., the largest marketing consulting firm in Indonesia.IWAN SETIAWAN is COO of MarkPlus, Inc.
100 weitere Werke von Philip Kotler:
Strategic Marketing For Health Care Organizations
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (PDF Format)
CHF 96.00
Strategic Marketing For Health Care Organizations
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (EPUB Format)
CHF 75.00
A Stakeholder Approach to Corporate Social Responsibility
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (EPUB Format)
CHF 154.80
Social Marketing to Protect the Environment
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (EPUB Format)
CHF 88.20
Social Marketing to Protect the Environment
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (PDF Format)
CHF 88.20
Marketing Strategy from the Masters (Collection)
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (PDF Format)
CHF 78.70
Marketing: An Introduction, Global Edition
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (PDF Format)
CHF 62.55
Marketing Management, Global Edition
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (PDF Format)
CHF 63.20
Principles of Marketing European Edition 7th edn
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (EPUB Format)
CHF 53.50
Marketing Management, Global Edition
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (EPUB Format)
CHF 60.60
Principles of Marketing, Global Edtion
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (PDF Format)
CHF 59.35
Marketing Management, eBook, Global Edition
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (PDF Format)
CHF 83.20
Principles of Marketing Scandinavian Edition, 3rd edn, ePub
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (EPUB Format)
CHF 70.30
Managing Customer Experience and Relationships
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (PDF Format)
CHF 84.00
The Quintessence of Strategic Management
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (PDF Format)
CHF 29.50
Principles of Marketing, Global Edition
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (EPUB Format)
CHF 59.35
Marketing for Hospitality and Tourism, Global Edition
Moving from Traditional to Digital
Moving from Traditional to Digital
Ebook (PDF Format)
CHF 56.75
Bewertungen
Anmelden