Dear Sales Doctor

Here are 66 powerful sales tips based on actual questions asked by readers of my columns in The Evening Standard, Talk Business, Sales Initiative, The Winning Edge (The magazine for the ISMM) and The Edge (The magazine for the ILM). Whether you are a 'hunter' and searching for new business, or a 'farmer' (account manager); a sales manager or director, if you are in sales, this book gives you practical ideas and answers that you can put straight into practice over the phone or face to face, and achieve better results immediately. Tony Morris has been in sales all his life and his knowledge is based on real experience - not just academic theory! From selling newspaper subscriptions and then encyclopaedias door to door, he has worked his way up the sales ladder in a variety of companies and marketplaces. Alongside his business partner, Boyd Mayover, Tony's father-in-law, they set up a sales training company in May 2006. He started by cold calling to generate appointments for both himself and his partner Boyd. Within the first year, they had 56 clients and this has continued to grow year on year. In six and a half years, it has accumulated over 280 clients across 75 different industries. The company recently rebranded and is now called the Sales Doctor.