Euromarketing and the Future
Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal balljust an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years…
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Produktdetails
Weitere Autoren: Kahle, Lynn R
- ISBN: 978-1-136-45988-7
- EAN: 9781136459887
- Produktnummer: 14835385
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 212 S.
- Plattform: PDF
- Masse: 28'896 KB
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