Patrick W. Jordan

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

Ebook (PDF Format)

What we've got in this little book is a great approach to creating products and services that people will love. The approach is great because it's holistic and integrated. It looks at people in their entirety and at products and services in their entirety. It is simple. There are only three steps, but it is extremely thorough. It requires that we get to know our users in great detail and to make a real commitment to understanding them and addressing their needs, wants and desires in the products and services that we create for them. It also requires us to get to grips with all of the elements of design and marketing and to ensure that we ad… Mehr

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Produktdetails

ISBN: 978-0-470-85643-7
EAN: 9780470856437
Produktnummer: 13843254
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2003
Seitenangabe: 126 S.
Plattform: PDF
Masse: 436 KB

Über den Autor

DR. PATRICK W. JORDAN is an international design and marketing consultant, author and professional speaker. His theories and methodologies have influenced the design of many of the products that we find in our homes, cities and workplaces. Pat is CEO of the Contemporary Trends Institute (CTI), an international consulting firm specializing in trends and branding.