Robert J. Stevens

Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System

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Building A Customer-Driven Health System

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Produktdetails

Weitere Autoren: Kotler, Philip / Shalowitz, Joel I.

ISBN: 978-1-118-44841-0
EAN: 9781118448410
Produktnummer: 35608402
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 416 S.
Plattform: EPUB
Masse: 13'526 KB
Auflage: 2. Aufl.

Über den Autor

PHILIP KOTLER is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, (emeritus), at Northwestern University. He is an author of over 150 scholarly articles and 80 books. ROBERT J. STEVENS is president of Health Centric Marketing Services, a health care marketing research and strategy firm. He is an adjunct instructor at the Love School of Business at Elon University. JOEL SHALOWITZ is a physician and was professor and director of the Health Industry Management Program at the Kellogg School of Management at Northwestern University. He is an affiliate professor, Institute of Management, Scuola Superiore Sant'Anna, Pisa, Italy and senior fellow at ETLA, the Research Institute of the Finnish Economy.