Excel 2019 for Advertising Statistics
A Guide to Solving Practical Problems
Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics.Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics proble…
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Produktdetails
Weitere Autoren: Rhiney, Eric
- ISBN: 978-3-030-39254-3
- EAN: 9783030392543
- Produktnummer: 33635474
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 254 S.
- Plattform: PDF
- Masse: 12'847 KB
- Auflage: 2nd ed. 2020
- Abbildungen: 4 schwarz-weiße und 167 farbige Abbildungen, 167 farbige Tabellen, Bibliographie
Über den Autor
Prof. Thomas J. Quirk is currently a Professor Emeritus of Marketing in The Walker School of Business & Technology at Webster University based in St. Louis, Missouri (USA) where he taught Marketing Statistics, Marketing Research, and Pricing Strategies. He has published 20+ articles in professional journals and presented 20+ papers at professional conferences. He holds a BS in Mathematics from John Carroll University, both an MA in Education and a PhD in Educational Psychology from Stanford University, and an MBA from the University of Missouri-St. Louis. Prof. Eric Rhiney is currently an Associate Professor of Marketing in The Walker School of Business & Technology at Webster University in St. Louis, Missouri (USA) where he teaches Research Design, Marketing Research and Marketing Strategies. He holds a BSBA with an Emphasis in Marketing from the University of Central Missouri, an MBA with an Emphasis in Marketing from Webster University, and a PhD in Marketing and International Business from St. Louis University. He did marketing research professionally for over ten years engaging in research for companies such as Pizza Hut, Monsanto, Chrysler and Hardee's. He is involved in a number of quantitative research studies focused on in-group out-group orientation on consumer attitudes, digital marketing behavior, and cross-cultural marketing, and he has presented his work at a number of conferences including the American Marketing Association, the International Business Association, and the Marketing Management Association and the UMSL Digital Marketing Conference.
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