Doing Social Psychology Research
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity proc…
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Produktdetails
- ISBN: 978-1-4051-0811-9
- EAN: 9781405108119
- Produktnummer: 1368892
- Verlag: John Wiley and Sons Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 400 S.
- Masse: H23.7 cm x B16.2 cm x D2.7 cm 664 g
- Gewicht: 664
- Sonstiges: Professional & Vocational
Über den Autor
Glynis M. Breakwell is Vice-Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife-Shaw, 1999).
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