Differentiate or Die
Survival in Our Era of Killer Competition
Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.* Because of its importance, Jack Trout and Steve Rivkin have updated it and added new material they wish they had written the first time around. Now it's better than ever, with eighteen new case studies, completely updated material, and three new chapters. One offers extensive research on category commoditization. Another covers differentiation in the new world of buzz. The third new chapter reveals how you can d…
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Produktdetails
Weitere Autoren: Rivkin, Steve
- ISBN: 978-0-470-26775-2
- EAN: 9780470267752
- Produktnummer: 13956812
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 272 S.
- Plattform: PDF
- Masse: 1'046 KB
- Auflage: 2. Aufl.
Über den Autor
Jack Trout is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the nation's most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles. Steve Rivkin is founder of Rivkin & Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.
29 weitere Werke von Jack Trout:
Differenzierung im Hyperwettbewerb
Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition
Ebook (EPUB Format)
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition
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Positioning: The Battle for Your Mind
Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition
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Differenzierung im Hyperwettbewerb
Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition
Ebook (PDF Format)
CHF 18.00
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