Tested Sentences That Sell - Masters of Marketing Secrets
Why the Sizzle Sells the Steak
To understand advertising, you need to understand salesmanship.Both are filled with mis-steps, gimmicks, and frauds.Advertising is widely understood to be Salesmanship in Print. Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective.During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his 5 Wheeler Points and, in 1937, the p…
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Produktdetails
Weitere Autoren: Wheeler, Elmer
- ISBN: 978-1-312-10035-0
- EAN: 9781312100350
- Produktnummer: 16470745
- Verlag: Lulu.com
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 230 S.
- Masse: H22.9 cm x B15.2 cm x D1.3 cm 360 g
- Abbildungen: Paperback
- Gewicht: 360
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