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Jamie Turner

How to Make Money with Social Media

An Insider's Guide to Using New and Emerging Media to Grow Your Business

Ebook (EPUB Format)

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use - all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step,… Mehr

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Produktdetails


Weitere Autoren: Shah, Reshma
  • ISBN: 978-0-13-388843-0
  • EAN: 9780133888430
  • Produktnummer: 27840830
  • Verlag: Pearson ITP
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Plattform: EPUB
  • Masse: 970 KB
  • Auflage: 2. Auflage

Über den Autor


Jamie Turner is an internationally recognized marketing expert and author who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems. He is the CEO of 60 Second Communications, a full-service marketing agency working with Samsung, The Coca-Cola Company, InterContinental Hotels Group, and others. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe. He has been profiled in the world's best-selling marketing textbook, is a regular guest on CNN and HLN, and is a keynote speaker at events, trade shows, and corporations around the globe. Reshma Shah, Ph.D., is an Assistant Professor in the Practice of Marketing at Goizueta Business School of Emory University. She is also a founder and partner at Inflexion Point Marketing Group. Dr. Shah's marketing insights and strategies have helped companies such as Ciba Vision, GE, IBM, Turner, The Coca-Cola Company, and UPS, among many others, improve their marketing return on investment. Her articles have appeared in several academic journals in the areas of marketing alliances and brand extensions. Dr. Shah was also the recipient of the Distinguished Educator Award at Emory University. Mr. Turner and Dr. Shah are also cofounders of ASchoolBellRings.org, a nonprofit that builds schools and educational programs for impoverished children around the globe.

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