Key Concepts in Innovation
A comprehensive glossary providing clear explanations of the major terms in the field of innovation, covering areas such as product development, design and creativity. By simplifying complex terminology and highlighting key debates, this book is an ideal companion for both students and practitioners in the field.
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Produktdetails
Weitere Autoren: Munir, Zunaira
- ISBN: 978-0-230-24462-7
- EAN: 9780230244627
- Produktnummer: 19362720
- Verlag: Red Globe Pr
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 328 S.
- Masse: H21.5 cm x B13.9 cm x D2.2 cm 409 g
- Auflage: 2011
- Gewicht: 409
Über den Autor
HAMSA THOTA is President of Innovation Business Development Inc and has a PhD in Food Science and Dairy Manufacturing from the University of Georgia, USA. He is Senior Fellow at the Kellogg Innovation Network, Kellogg School of Management, Northwestern University, US and was a member of the National Innovation Initiative of the council on US competitiveness. ZUNAIRA MUNIR is Managing Director of Strategize Blue in San Diego, USA. She has a PhD in Management Science and Engineering from Wuhan University of Technology, China and an MBA from Allama Iqbal Open University, Pakistan. She has worked as a researcher for INSEAD, France and taught graduate and undergraduate courses at Iqra University, Pakistan. She is a senior member of the Global Blue Ocean Strategy Network.
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