Marketing Management, Global Edition
For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.The Fifteenth Edition is fully integrated with MyLab Marketi…
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Produktdetails
Weitere Autoren: Keller, Kevin Lane
- ISBN: 978-1-292-09262-1
- EAN: 9781292092621
- Produktnummer: 17467387
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 832 S.
- Masse: H27.6 cm x B21.5 cm x D2.7 cm 1'612 g
- Auflage: 15. Dr.
- Gewicht: 1612
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