Business Agility

Business Agility Business agility determines whether your organi-zation will become a victim of our difficult economic times or if it will learn to reap new profits by continually responding to changing market conditions and evolving customer desires. Author and business agility practitioner Michael Hugos explains that for everything from blue jeans to fuel oil and hotel rooms to accounting services, customers are willing to pay slightly higher prices for products and services if they are responsive to their needs. This breakthrough guide is your company's how-to manual for putting this profit transformation to work. Part of the Microsoft Executive Leadership Series, Business Agility: Sustainable Prosperity in a Relentlessly Competitive World outlines world-class approaches every C-level executive can employ to achieve competitive advantages and greater profitability. This book discusses: Powerful trends shaping business and our lives in this century Challenges we must confront and master Practical principles, strategies, and technologies available to address these challenges Three underlying feedback loops that drive all responsive organizations Best ways to use technology to empower your people Two central themes for making a responsive organization happen: desire and innovation Case study examples from the author's own experience to illustrate concepts of responsiveness and techniques of agility Business Agility: Sustainable Prosperity in a Relentlessly Competitive World is a succinct guide and road map for becoming more responsive, agile, and better positioned to deal with ongoing and constant change. Mykolas Rambus of Forbes Media observed, Michael delivers a host of actionable new ideas for organizations who 'get' business agility, and an unflattering view of the future for those who don't. His fresh insights on how to win in today's turbulent marketplace are more relevant than ever.