The Marketing Plan Handbook
Develop Big-Picture Marketing Plans for Pennies on the Dollar
An indispensable guide to creating an effective marketing plan that produces big results for small businesses -- updated to address the latest marketing strategies and trends--
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Produktdetails
- ISBN: 978-1-59918-559-0
- EAN: 9781599185590
- Produktnummer: 17329719
- Verlag: Entrepreneur Press
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 324 S.
- Masse: H27.7 cm x B15.3 cm x D2.7 cm 524 g
- Auflage: Second Edition
- Abbildungen: illustrations
- Gewicht: 524
Über den Autor
Robert W. Bly is a professional writer, speaker, and marketing consultant with over three decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multimillionaire while still in his 30s and is the author of The Copywriter's Handbook and Secrets of a Freelance Writer. Bly writes a column for Target Marketing magazine and publishes his e-newsletter, The Direct Response Letter, for more than 60,000 subscribers.
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