Barry Libert

Crowdsourcing Markets

Birds of a Feather Buy Together

Ebook (EPUB Format)

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Content and beyond: enabling your customers to create your products for you! Our focus here is on the role of communities in manufacturing companies' products or content. The advantages over traditional business models are huge. At iStock, for instance, contributors create the product, deliver it in market-ready format, and even list it in the appropriate category. With little inventory expense or traditional overhead, iStock can price its prod… Mehr

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Produktdetails

Weitere Autoren: Spector, Jon

ISBN: 978-0-13-708312-1
EAN: 9780137083121
Produktnummer: 34731182
Verlag: Pearson ITP
Sprache: Englisch
Erscheinungsjahr: 2010
Plattform: EPUB
Masse: 313 KB
Auflage: 1. Auflage

Über den Autor

Barry Libert is chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draws more than 60 million total online visitors every month. Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. A one-time McKinsey & Company consultant, he has coauthored highly-regarded books, including Cracking the Value Code and Value RX. Jon Spector is President and CEO of The Conference Board, the world's preeminent business membership and research organization. He previously served as Vice Dean and Director of Wharton's Aresty Institute of Executive Education; as CEO of several venture-backed startup companies; and as Principal in 2986 and Director in 1992 at McKinsey & Company.