Barry Libert

Tapping Into the Collective Wisdom of Community to Make Great Products

Ebook (EPUB Format)

This is the eBook version of the printed book. This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How your customers can help you design better products and services than you could ever create by yourself! There's much to be said for tapping the collective wisdom of a community for product ideas. It gives customers a vested interest in the results and helps guarantee that they'll like what they've created. Many companies have pioneered product development by people not on their payroll. They ra… Mehr

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Produktdetails

Weitere Autoren: Spector, Jon

ISBN: 978-0-13-708275-9
EAN: 9780137082759
Produktnummer: 34731178
Verlag: Pearson ITP
Sprache: Englisch
Erscheinungsjahr: 2010
Plattform: EPUB
Masse: 279 KB
Auflage: 1. Auflage

Über den Autor

Barry Libert is chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draws more than 60 million total online visitors every month. Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. A one-time McKinsey & Company consultant, he has coauthored highly-regarded books, including Cracking the Value Code and Value RX. Jon Spector is President and CEO of The Conference Board, the world's preeminent business membership and research organization. He previously served as Vice Dean and Director of Wharton's Aresty Institute of Executive Education; as CEO of several venture-backed startup companies; and as Principal in 1986 and Director in 1982 at McKinsey & Company.