A Framework for Marketing Management, Global Edition
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century market…
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Produktdetails
Weitere Autoren: Keller, Kevin
- ISBN: 978-1-292-09314-7
- EAN: 9781292093147
- Produktnummer: 17467394
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 368 S.
- Masse: H23.0 cm x B19.3 cm x D1.5 cm 542 g
- Auflage: 6. A.
- Gewicht: 542
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