Principles of Marketing for a Digital Age
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.
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Produktdetails
- ISBN: 978-1-5264-2333-7
- EAN: 9781526423337
- Produktnummer: 31707582
- Verlag: SAGE Publications Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 496 S.
- Masse: H19.7 cm x B25.2 cm x D3.1 cm 1'290 g
- Gewicht: 1290
- Sonstiges: Tertiary Education (US: College)
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