10 Ways To Screw Up An Ad Campaign
And How to Create Ones That Work
Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.
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Produktdetails
- ISBN: 978-1-59869-082-8
- EAN: 9781598690828
- Produktnummer: 2304179
- Verlag: Simon & Schuster N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 272 S.
- Ausstattung: Trade Paperback
- Masse: H21.4 cm x B14.0 cm x D2.0 cm 331 g
- Gewicht: 331
Über den Autor
Barry Cohen is a 26 year veteran of the ad industry, having worked in New York radio and operating his own ad agency/production company. He currently serves as a principal of AdLab Media Communications, LLC, as well as serving on the boards of Team One Guerrilla Marketing, Allgood Entertainment and the NJ Ad Club. He has won several local and national creative awards
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