Retail Marketing and Branding

Did you know that...? ?strong brands have consistently outperformed benchmarks like the MSCI World index in the past decade? ?the profitability cycle of new retail formats has shortened from more than a decade to less than a year since the 1960s? ?the share of private labels exceeds 50 percent in many categories and still sees double-digit growth in some saturated markets? ?30 percent of all in-store signage is noticed by less than one percent of shoppers on average? ?two thirds of all consumers globally use online product reviews to make purchase decisions? ?leaflets are read by up to 90 percent of consumers, and that households receive up to 30 leaflets per week? ?25 percent of shoppers are actively looking for promotions to be able to afford their favorite brands despite tight budgets? If you want to find out how these and other facts can help you grow your business, this book is for you. To help retail executives take robust decisions in an environment of accelerating change, Retail Marketing and Branding provides a unique combination of strategic thinking and cutting-edge analysis. The second edition has new chapters on format development and fact-based promotion management, as well as fully revised chapters on digital marketing.