Videostyle in Presidential Campaigns
Style and Content of Televised Political Advertising
Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest.
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Produktdetails
Weitere Autoren: Johnston, Anne
- ISBN: 978-0-275-94071-3
- EAN: 9780275940713
- Produktnummer: 1760171
- Verlag: Praeger Publishers
- Sprache: Englisch
- Erscheinungsjahr: 2000
- Seitenangabe: 242 S.
- Masse: H24.0 cm x B16.1 cm x D1.7 cm 533 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 533
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