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G. Michael Maddock

Brand New

Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Ebook (PDF Format)

BRAND NEW Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models Brand New's revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfullyintroducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are tru… Mehr

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Produktdetails


Weitere Autoren: Brown, Paul B. / Uriarte, Luisa C.
  • ISBN: 978-1-118-09595-9
  • EAN: 9781118095959
  • Produktnummer: 13874668
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 240 S.
  • Plattform: PDF
  • Masse: 1'978 KB

Über den Autor


G. MICHAEL MADDOCK is the founding partner and Chairman of Maddock Douglas (www.maddockdouglas.com) a ninety-person consulting firm whose mission is to conceptualize, design, build, and launch new products and brands that have a high probability of success. Their clients include Allstate, Cargill, ESPN, Hess, International Paper, Johnson & Johnson, Mohegan Sun, Procter & Gamble, Schering-Plough, and Unilever. Maddock, a frequent speaker at marketing and innovation conferences worldwide, is also coauthor of the Innovation Engine column on BusinessWeek.com. LUISA C. URIARTE is partner and Executive Vice President of Maddock Douglas where she oversees the insights and research functions for the firm. Luisa has more than twenty years of experience in managing research and marketing consulting projects of international scope. PAUL B. BROWN is a longtime contributor to the New York Times. A former editor and writer for BusinessWeek, Forbes, and Inc., Brown is the author or coauthor of numerous bestsellers, including Customers for Life, written with Carl Sewell, which has sold more than 1 million copies worldwide.

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