James Carter

Corporate Social Responsibility: Ben & Jerry's

Analysis of CSR Theories & CSR strategies at Ben & Jerry's

Ebook (PDF Format)

Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry's faces and critically evaluates the nature and degree of the company's responsibilities in relation to each issue. Ben & Jerry's response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry's can overcome these issues.

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Produktdetails

ISBN: 978-3-656-42232-7
EAN: 9783656422327
Produktnummer: 14773708
Verlag: Grin Verlag
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 15 S.
Plattform: PDF
Masse: 393 KB

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