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David Meerman Scott

The New Rules of Sales and Service

How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Ebook (EPUB Format)

THE UPDATED AND EXPANDED APPROACH TO SALES AND SERVICE IN A REAL-TIME WORLD Since bestselling author David Meerman Scott demystified selling in our digital world in The New Rules of Sales and Service, the marketplace has vaulted forward requiring the new rules to be extensively rewritten in this Revised and Expanded edition. Armed with real-time information and more choices than ever before, customers are now in charge of the buying process. Scott's groundbreaking guide looks at why the old ways of selling and servicing customers don't work in a 24x7 real-time world and he lays out a toolbox of proven strategies and techniques for reaching ne… Mehr

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Produktdetails


  • ISBN: 978-1-119-27244-1
  • EAN: 9781119272441
  • Produktnummer: 20102768
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 304 S.
  • Plattform: EPUB
  • Masse: 1'111 KB

Über den Autor


DAVID MEERMAN SCOTT is the author of ten books including The New Rules of Marketing and PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of sales, marketing, and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are reaching buyers directly and in real time.

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