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Lisa Lynch

Native Advertising

Advertorial Disruption in the 21st-Century News Feed

Ebook (PDF Format)

Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines.This book helps scholars and students of journalism and advertising to understand the news industry's investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent… Mehr

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Produktdetails


  • ISBN: 978-1-351-70579-0
  • EAN: 9781351705790
  • Produktnummer: 31491369
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 136 S.
  • Plattform: PDF
  • Masse: 815 KB
  • Auflage: 1. Auflage

Über den Autor


Lisa Lynch is Associate Professor and Director of the Program in Media and Communications, Drew University, USA.Ava Sirrah is a doctoral candidate in Communications at Columbia University, USA. Previously, she worked on brand partnerships in T Brand Studio at The New York Times .

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