Sarah Schmidt
Chances and Problems of Marketing of Ecological Products
Ebook (PDF Format)
Seminar paper from the year 2015 in the subject Environmental Sciences, grade: 1.7, Humboldt-University of Berlin (Life Sciences), course: Environmental Management and Information Systems, language: English, abstract: Recent global developments leaded to big environmental challenges like resource depletion, global warming and environmental degradation and the current population is using already 50 % more resources than the planet earth can provide. Hence people become more and more aware of environmental problems and the pressure for companies to act in an environmentally friendly way is increasing. Today much more than about 30 years ago, ci…
Mehr
Beschreibung
Seminar paper from the year 2015 in the subject Environmental Sciences, grade: 1.7, Humboldt-University of Berlin (Life Sciences), course: Environmental Management and Information Systems, language: English, abstract: Recent global developments leaded to big environmental challenges like resource depletion, global warming and environmental degradation and the current population is using already 50 % more resources than the planet earth can provide. Hence people become more and more aware of environmental problems and the pressure for companies to act in an environmentally friendly way is increasing. Today much more than about 30 years ago, citizens, enterprises and institutions concern about these environmental problems. Thus ecological products, also called green products are increasingly marketed through green marketing. There are many chances of successfully market green products but many things have to be taken into account and to be analyzed before conducting green marketing.The aim of this paper is to describe general chances and problems of the marketing of ecological products and how problems can be mitigated. In addition strategies will be highlighted, how to overcome these problems and how to conduct green marketing successfully.
CHF 13.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-3-668-00236-4
- EAN: 9783668002364
- Produktnummer: 24360400
- Verlag: GRIN Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 19 S.
- Plattform: PDF
- Masse: 471 KB
72 weitere Werke von Sarah Schmidt:
Ebook (EPUB Format)
CHF 9.00
Ebook (EPUB Format)
CHF 4.50
Ebook (PDF Format)
CHF 37.00
Ebook (PDF Format)
CHF 13.00
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.