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Diego (Hrsg.) Rinallo

Consumption and Spirituality

Ebook (EPUB Format)

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact an… Mehr

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Produktdetails


Weitere Autoren: Scott, Linda (Hrsg.) / Maclaran, Pauline (Hrsg.)
  • ISBN: 978-1-136-25705-6
  • EAN: 9781136257056
  • Produktnummer: 14501764
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 296 S.
  • Plattform: EPUB
  • Masse: 1'757 KB
  • Abbildungen: 20 schwarz-weiße Abbildungen, 19 schwarz-weiße Fotos, 1 schwarz-weiße Zeichnungen

Über den Autor


Diego Rinallo is an Assistant Professor of Marketing at Università Bocconi, Milan. His research interests include consumer culture, fashion, masculinities, and spirituality. His work has been published in international outlets such as the Journal of Marketing, the Journal of Business Research, Industrial Marketing Management, the Journal of Business, and Industrial Marketing. Linda Scott is DP World Chair for Entrepreneurship and Innovation at the University of Oxford. She has written extensively on advertising, consumption, and women's economic issues. She is editor of the Advertising & Society Review. Her current research interest is women's empowerment in emerging markets.Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London. Pauline's research interests focus on cultural aspects of contemporary consumption. She has co-edited various books and is Co-editor in Chief of Marketing Theory, a journal that promotes alternative and critical perspectives in marketing and consumer behaviour.

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