Cutting-Edge Social Media Approaches to Business Education

A volume in Research in Management Education and DevelopmentSeries Editors: Charles Wankel, St. John's UniversityOur current students are digital natives, born into a world of widespread online sharing. Aligningthe technologies we use in our courses with their skills and approaches to collaborativelearning is an opportunity we should take. The new media share text, images, audio and videomaterial rapidly and interactively. This volume will provide an overview of these new socialmedia including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examplesand cases of how instructors around the world are meaningfully incorporating them intotheir management, marketing, and other business courses are provided.One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leadingone is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborativedevelopment of course related material by learners will be presented with case examples.Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supportedin their deployment of social media projects and course structures. How social media can enable the structuring of course activitiesinvolving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with eachother will be discussed. Indeed seeing courses as networking venues beyond learningforums will be parsed.