Communication and Implementation
Sustaining the Practice
Communication and ImplementationCommunication and Implementation is the sixth of six books in theMeasurement and Evaluation Series from Pfeiffer. The proven ROIMethodology--developed by the ROI Institute--provides a practicalsystem for evaluation planning, data collection, data analysis, andreporting. All six books in the series offer the latest tools, mostcurrent research, and practical advice for measuring ROI in avariety of settings.Communication and Implementation explores two important topics thatare vital to the ROI Methodology--reporting results and sustainingthe process. The authors show how to report results that willensure that the…
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Produktdetails
Weitere Autoren: Friedman Tush, Wendi
- ISBN: 978-0-470-19644-1
- EAN: 9780470196441
- Produktnummer: 13956170
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 224 S.
- Plattform: PDF
- Masse: 1'277 KB
- Auflage: 1. Auflage
- Reihenbandnummer: 6
Über den Autor
Jack J. Phillips is chairman of the ROI Institute, Inc. A world-renowned expert on measurement and evaluation, Phillips provides consulting services to Fortune 500 companies and workshops for major conference providers throughout the world. Phillips is the author or editor of more than thirty books and more than one hundred articles. Wendi Friedman Tush is president of the Lexicomm Group, a strategic communications consulting company. The Lexicomm Group specializes in thought leadership marketing and raises executive profiles, revitalizes corporate identities, changes hearts and minds, and provides crisis management for companies and their key executives. Tush has rebranded, repositioned, and created strategic communications and public relations campaigns for many CEOs and companies. The ROI Institute, Inc., is a benchmarking, research, and information sharing organization that provides consulting services, workshops, and certification in the ROI Methodology. Widely considered the leading authority on evaluation and measurement of learning and development in organizations, the ROI Institute conducts workshops and offers certification for thousands of practitioners through a variety of strategic partners.
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