Purple Cow
Transform Your Business by Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build,…
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Produktdetails
- ISBN: 978-0-14-192486-1
- EAN: 9780141924861
- Produktnummer: 17833347
- Verlag: Penguin
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 160 S.
- Plattform: EPUB
- Masse: 548 KB
Über den Autor
Seth Godin
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