Proven Strategies in Competitive Intelligence
Lessons from the Trenches
Proven Strategies in Competitive Intelligence If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.-Sun Tzu, The Art of War, 511 b.c. Like armies in battle, business organizations must have a thorough understanding of what they are up against to succeed. Competitive intelligence (CI) is the legal and ethical process of collecting, analyzing, and applying information about the capabilities, vulnerabilities, and intentions of the comp…
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Produktdetails
Weitere Autoren: Prescott, John F. (Hrsg.) / Miller, Stephen H. (Hrsg.)
- ISBN: 978-0-471-03981-5
- EAN: 9780471039815
- Produktnummer: 20418297
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 352 S.
- Plattform: PDF
- Masse: 2'110 KB
Über den Autor
JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center. STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals. With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org
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