Perennial Seller
The Art of Making and Marketing Work that Lasts
Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed.Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of…
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Produktdetails
- ISBN: 978-1-78125-766-1
- EAN: 9781781257661
- Produktnummer: 22222267
- Verlag: Profile Books
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 256 S.
- Ausstattung: Trade Paperback
- Masse: H19.9 cm x B13.0 cm x D2.0 cm 245 g
- Gewicht: 245
Über den Autor
Ryan Holiday is the bestselling author of Growth Hacker Marketing, The Obstacle is the Way and Ego is the Enemy. His books have been translated into 25 languages and his writing has appeared everywhere from the Columbia Journalism Review to Fast Company.Follow Ryan on Twitter @ryanholiday, Facebook/ryanholiday and visit his website www.ryanholiday.net
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