Unstructured Data Analytics

Praise for UNSTRUCTURED DATA ANALYTICS Isson's book is an essential well-written guide for business leaders who want to create value from their unstructured data. I strongly recommend this book to any executive looking to discover insights buried in their Big Data to transform their organization analytics. -MARK STOEVER, CEO, 2020 Inc., former CEO, Monster Worldwide Inc. Unstructured Data Analytics (UDA) will impact all of us, and this book provides a well-written summary of what you need to start your journey to stay ahead of your competition. JP Isson captures the essence of UDA in an easy to digest way that I highly recommend to the entire organization. -JOANIE COURTNEY, President and Chief Operating Officer at EmployBridge, Professional Division, Employment Industry Executive, and Speaker If you are not analyzing your unstructured data you are probably missing more than 80 percent of insights from data. In this book JP Isson provides an easy to implement framework packed with real-world applications to make your company smarter by fully harnessing its data: structured and unstructured. A masterpiece to stay ahead of the competition. -BRUNO AZIZA, Chief Marketing Officer (CMO), AtScale Putting aside hype and academic abstraction, this book brings us tangible case studies from real Unstructured Data Analytics implementations in marketing, fraud detection, insurance, HR, legal, security, sports, medical, and other application areas. As in Isson's prior books, the author brings this practical grounding together into a solid strategic vision. This is vital reading for managers and practitioners who are venturing into the real world of living data beyond rows and columns. -PASHA ROBERTS, Chief Scientist, Cofounder, Talent Analytics Isson continues educating the masses on big data with a book that addresses the next frontier in this ever-evolving field: how to deal with unstructured data. -STEPHANE BRUTUS, RBC Professor in Motivation and Employee Performance, Concordia University