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Stephen (Hrsg.) Brown

Consuming Books

The Marketing and Consumption of Literature

Ebook (EPUB Format)

The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today's Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practi… Mehr

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Produktdetails


  • ISBN: 978-1-134-20940-8
  • EAN: 9781134209408
  • Produktnummer: 14828361
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2006
  • Seitenangabe: 240 S.
  • Plattform: EPUB
  • Masse: 790 KB
  • Abbildungen: 6 schwarz-weiße Abbildungen, 1 schwarz-weiße Fotos, 5 schwarz-weiße Zeichnungen, 3 schwarz-weiße Tabellen

Über den Autor


Stephen Brown is Professor of Marketing Research at the University of Ulster. Best known for Postmodern Marketing, he has published numerous books including Free Gift Inside and Wizard. His papers have appeared in the Harvard Business Review, Journal of Marketing, Journal of Consumer Research and many more.

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