The SAGE Handbook of International Marketing
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conc…
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Produktdetails
Weitere Autoren: Helsen, Kristiaan (Hrsg.)
- ISBN: 978-1-4462-0673-7
- EAN: 9781446206737
- Produktnummer: 18425158
- Verlag: SAGE Publications
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 568 S.
- Plattform: PDF
- Masse: 12'853 KB
- Auflage: 1. Auflage
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