Business Practices in Emerging and Re-Emerging Markets
This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
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Produktdetails
- ISBN: 978-1-4039-7622-2
- EAN: 9781403976222
- Produktnummer: 3032404
- Verlag: Springer Nature
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 259 S.
- Masse: H21.0 cm x B15.2 cm x D1.9 cm 413 g
- Auflage: 2008
- Gewicht: 413
Über den Autor
Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.
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