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Mark C. Scott

Achieving Fair Value

How Companies Can Better Manage Their Relationships with Investors

Ebook (PDF Format)

If you were to ask a number of CEOs of large public companies what they considered the most demanding aspect of their job, you might expect it to be managing the business itself, dealing with difficult customers and employees, handling capital allocation issues or cash flow. You would be wrong. The most common response is managing the relationship with the financial markets and institutional investors. Dealing with the markets accounts for up to 25% of a CEO's time and 35% of a CFO's, making it the single biggest drain on a company's most valuable resource. Despite this, few companies have a formal investor strategy and the goals they set wit… Mehr

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Produktdetails


  • ISBN: 978-0-470-02391-4
  • EAN: 9780470023914
  • Produktnummer: 13857516
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2005
  • Seitenangabe: 256 S.
  • Plattform: PDF
  • Masse: 1'427 KB

Über den Autor


Mark C. Scott graduated with a First Class Honours Degree from Christ Church College, Oxford. He completed an M.Phil at Cambridge University and an MBA at Harvard Business School. He originally trained as a management consultant, working for Michael Porter at Monitor Company, and subsequently joined WPP Group plc, the world's largest marketing services group. In 1998 Mark left WPP to help form Lighthouse Global Network, a start-up marketing services group acquired in 2000 by Cordiant Communications in a deal valued at $600m. Mark is a director of the Ashridge Strategic Management Centre, and continues to be involved in the consolidation of professional services firms. He is the author of four books with John Wiley & Sons including The Professional Service Firm and Value Drivers.

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