Managing Global Strategy
Developing an Effective Strategy in International Business
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:. Internal and external environmental analyses;. Cross-cultural communication;. Structural considerations;. Leader…
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Produktdetails
- ISBN: 978-1-00-020147-5
- EAN: 9781000201475
- Produktnummer: 33996681
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 186 S.
- Plattform: EPUB
- Masse: 7'062 KB
- Auflage: 1. Auflage
- Abbildungen: 54 schwarz-weiße Abbildungen, 2 schwarz-weiße Fotos, 34 schwarz-weiße Zeichnungen, 18 schwarz-weiße Tabellen
Über den Autor
William H. A. Johnson is Associate Professor of Management at Pennsylvania State University Behrend, Erie, United States. His research and teaching are at the nexus of innovation, strategy and international management.
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