Buying Styles
Simple Lessons in Selling the Way Your Customers Buys
Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual buying styles...and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a learning adventure, Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to:. recognize the four key buying styles. understand what to do (and not to do) when…
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Produktdetails
Weitere Autoren: SMITH, Richard / CHORBA, Tierah / SOKLER, Lynn
- ISBN: 978-0-8144-3652-3
- EAN: 9780814436523
- Produktnummer: 17189467
- Verlag: Harper Collins (US)
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 158 S.
- Masse: H18.2 cm x B11.9 cm x D2.6 cm 294 g
- Gewicht: 294
Über den Autor
Michael Wilkinson is Associate Professor of Sociology and Director of the Religion in Canada Institute at Trinity Western University. His is the author of The Spirit Said Go (2006) and the editor of Canadian Pentecostalism (2009). Steven M. Studebaker is Assistant Professor of Systematic and Historical Theology at McMaster Divinity College. He is the editor of Defining Issues in Pentecostal Theology (Pickwick, 2008).
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