Urban Innovation Networks
Understanding the City as a Strategic Resource
This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen - and used - as a resource for corporate innovation. The main argument is that companies have to build what the author calls urban innovation networks. After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players - companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich - are already working to create them.…
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Produktdetails
- ISBN: 978-3-319-24624-6
- EAN: 9783319246246
- Produktnummer: 19106998
- Verlag: Springer
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Plattform: PDF
- Masse: 1'646 KB
Über den Autor
Alexander Gutzmer is professor for media and communication at the Berlin-based Quadriga University and Editorial Director of the publishing house Callwey. He is also editor-in-chief of the architecture magazine Baumeister. Gutzmer worked as a business journalist for the German national weekly newspaper Welt am Sonntag and was editor-in-chief of the management magazine think:act, published by Roland Berger Strategy Consultants. He got a PhD and an MA in Cultural Studies from Goldsmiths College, University of London, and a business degree from Free University Berlin.
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