Managing the Development of New Products
Achieving Speed and Quality Simultaneously Through Multifunctional Teamwork
Today' s competitive marketplace demands high quality and a fast track from drawing board to finished product. This guide shows how companies can gain a competitive edge by applying powerful project management tools to the product development process. The authors focus on speed to market, quality management, profitability, and multifunctional teamwork. They provide tools for handling the technical concerns of project development and maintenance, as well as people-related issues such as team motivation and the demands of top management. Particular attention is given to saving time and streamlining performance with the latest project management…
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Produktdetails
Weitere Autoren: Rosenau / Moran, Michelle
- ISBN: 978-0-471-29183-1
- EAN: 9780471291831
- Produktnummer: 1587273
- Verlag: John Wiley & Sons, Inc.
- Sprache: Englisch
- Erscheinungsjahr: 1993
- Seitenangabe: 272 S.
- Masse: H23.5 cm x B19.1 cm x D1.4 cm 514 g
- Abbildungen: Paperback
- Gewicht: 514
Über den Autor
About the Authors Milton D. Rosenau, Jr., is President of Rosenau Consulting Company, a firm that helps Fortune 500 companies and others bring profitable new product ideas to market. As a corporate officer, he has been responsible for developing both consumer and business-to-business new products. John J. Moran is President of J.J. Moran & Associates, a marketing company that specializes in acquisition and application of market information. He lectures frequently and has written several published papers on marketing and business planning topics. Both authors are certified management consultants and members of the Product Development & Management Association.
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