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Virginia Nightingale

Critical Readings: Media and Audiences

Buch

What changes have taken place to the ways in which the audience is perceived?How have audiences become fragmented in the search for ratings?What next for audience research in the 21st century?The study of 'audience' is a central concept in both media and cultural studies. Although it has become an academic fashion to turn away from the idea that groups of people can share common purpose or interests, there are still enough reasons for wanting to explore the way in which audiences behave, understand and interact with media in all their various forms. One of these reasons is the vast sums of money persistently expended by advertisers and broadc… Mehr

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Produktdetails


Weitere Autoren: Ross, Karen / Ross Karen
  • ISBN: 978-0-335-21166-1
  • EAN: 9780335211661
  • Produktnummer: 15832871
  • Verlag: Open Univ Pr
  • Sprache: Englisch
  • Erscheinungsjahr: 2003
  • Seitenangabe: 320 S.
  • Masse: H22.6 cm x B15.5 cm x D1.9 cm 517 g
  • Gewicht: 517

Über den Autor


Virginia Nightingale is Associate Professor in the School of Communication, Design and Media at the University of Western Sydney, Australia. Her research focuses on audience theory and research practice. She is the author of Studying Audiences: The Shock of the Real (1996). Karen Ross is Reader in Mass Communications at Coventry University, UK. She has published extensively in the broad area of audience identities. Her recent books include Mapping the Margins (2003), Women, Politics, Media (2002) and Black and White Media (1996).

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