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Johannes Bähr

Bosch

History of a Global Enterprise

Buch

Bosch is a company with a rich history. It stands for important trends of the modern world, such as the motorization of transport or the electrification of the household, and was one of the pioneers of globalization. Its founder Robert Bosch was as well known for his liberal views as he was for the social principles he applied to company management. With this book, Johannes Bähr and Paul Erker present the first comprehensive history of Bosch to be written by independent historians. In undertaking their research, the authors had unrestricted access to the company archives. Starting from the figure of the company founder, his business principle… Mehr

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Produktdetails


Weitere Autoren: Erker, Paul / Underwood, J.A. (Übers.)
  • ISBN: 978-3-406-68359-6
  • EAN: 9783406683596
  • Produktnummer: 17983958
  • Verlag: Beck, C H
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 703 S.
  • Masse: H24.6 cm x B17.2 cm x D4.8 cm 1'357 g
  • Gewicht: 1357

Über den Autor


Johannes Bähr is adjunct professor at Goethe University Frankfurt am Main, and the author of a number of historical studies of major German companies. Paul Erker is adjunct professor at Ludwig Maximilian University of Munich, and the author of a number of studies in business history.

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