The Contrarian Effect
Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
The Contrarian Effect is not for wimps. If you're one of those Neanderthal salespeople who doesn't want to adapt to the changing times, buy one of those books that will tell you what you want to hear rather than what you need to hear. Certainly don't buy this book. It could make you uncomfortable. It could suggest you change the entire way you and your organization approach selling. But, if you do buy this book, you'll make more money and you'll even be more popular. Plus, you'll be a better salesperson-and person-for it. I've made a career out of challenging conventional sales wisdom, and I can tell you that very few writers have done this e…
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Produktdetails
Weitere Autoren: Marshall, Elizabeth
- ISBN: 978-0-470-43523-6
- EAN: 9780470435236
- Produktnummer: 13931925
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 176 S.
- Plattform: EPUB
- Masse: 169 KB
Über den Autor
Michael Port is the author of the Wiley titles Book Yourself Solid and Beyond Booked Solid. He has been called a marketing guru by the Wall Street Journal and is one of the best professional speakers around. For more information, please visit www.MichaelPort.com. Elizabeth Marshall is Director of Sales for Michael Port Companies. While working at the nationally recognized firm of Merritt Hawkins and Associates, she was awarded Research Recruiter of the Month five times. Also, she is founder of AuthorTeleseminars.com, which hosts interviews with top business authors such as Seth Godin, Tim Ferriss, Keith Ferrazzi, and others. For more information, please visit www.highenergycoach.com.
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Book Yourself Solid
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Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
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The Contrarian Effect
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